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Research reports

Research report on Bemax

Bemax has been advertised for some time in thepress using a negative but sympathetic approach. The objectives of the research reported here wereto examine two alternative approaches in order toascertain which was the most appropriate both to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Research report on Bemax. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-bemax


Research reports

Toffee Crisp commercial research

The general purpose of this research was to obtainconsumer reactions to four new 15-second commercialsfor Toffee Crisp: 'China Shop', 'Skeleton', 'Chandelier', 'Chimney' The commercials portrayed situations in which the 'crunching effect' of eating a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 12, 1973
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Citation

, C. (1973a, November 12). Toffee Crisp commercial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/toffee-crisp-commercial-research


Research reports

Qualitative research on Park Drive advertising

For the last eighteen months, Park Drive Plain has had aseparate campaign on posters while Park Drive Tipped/Specialhave been advertised together in press and posters. The research was required to evaluate the proposed cartooncampaign among Park...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1973
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Citation

, C. (1973a, November 11). Qualitative research on Park Drive advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-advertising-


Research reports

Qualitative research on Wendy Craig Commercials and advertising concepts for Polycell products

The research reported here was carried out as twoseparate projects. The first project concentratedon attitudes to home-decorating, with particular reference to the division of labour between men andwomen and examined the general reactions to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973
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Citation

, C. (1973a, November 03). Qualitative research on Wendy Craig Commercials and advertising concepts for Polycell products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-wendy-craig-commercials-and-advertising-concepts-for-polycell-products


Research reports

Qualitative research on 'Bonus Money' commercials

The objectives of the research reported here wereto examine these two commercials in order to determinewhat each commercial communicated about the Bonus Money scheme and which approach appeared the most appropriateto interest housewives in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Qualitative research on 'Bonus Money' commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-bonus-money-commercials


Research reports

Further qualitative research on advertising approaches for the Polaris concept

The chief objective of the research was to investigatecommunication of the Schweppshire brand from the newcommercial.In addition to this, areas covered in the previousresearch - positioning of the brand, packaging, price, and expectations for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 12, 1973
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Citation

, C. (1973a, October 12). Further qualitative research on advertising approaches for the Polaris concept. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/further-qualitative-research-on-advertising-approaches-for-the-polaris-concept


Research reports

C37 name and advertising qualitative research

The research objectives were as follow:1. To assess reactions to the name "Cupboard Love'; 2. To gauge communication of, and reactions to,the proposed script and storyboard for thelaunch commercial;3 . To assess reactions to mock-ups of packet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). C37 name and advertising qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/c37-name-and-advertising-qualitative-research


Research reports

Report on qualitative research on Lilia-White range advertising

The research was required into the reactions to andeffectiveness of two campaigns concerning Lilia-Whiteproducts. The first campaign concerns an amalgamation(in terms of side-by-side presentation) of Dr. White's(a non- disposable towel) and Lilia...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Report on qualitative research on Lilia-White range advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-lilia-white-range-advertising


Research reports

Research report on Polo commercials

A new style of advertising was developed for Polo in 1974.Five commercials were made but only four of these havebeen screened. The fifth was withheld. As the commercialshave been on air it was considered an appropriate timeto assess consumer reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
×

Citation

, C. (1973a, October 01). Research report on Polo commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-polo-commercials